We tend to compartmentalize our understanding of the world into “subjects.” From a very young age, we are misled to believe that science is separate from art, which is separate from history, which is separate from economics, and so on. However, a true understanding of the world and our place in it

This year (2018), the global advertising industry is projected to surpass $550 billion. Advertising revenues have driven Google’s valuation to >$700 billion, and Facebook to >$500 billion. All of that is about to change. What if I were to tell you that the advertising business as we know

When I was in elementary school, my teacher told me that matter exists in three possible states: solid, liquid, and gas. She neglected to mention plasma, a special kind of electrified gas that’s a state unto itself. We rarely encounter natural plasma, unless we’re lucky enough to see the Northern

Once upon a time, a powerful Sumerian king named Gilgamesh went on a quest, as such characters often do in these stories of myth and legend. Gilgamesh had witnessed the death of his best friend, Enkidu, and, fearing a similar fate, went in search of immortality. The great king failed to find the

Soon after I enrolled as a graduate student at Cambridge University in 1964, I encountered a fellow student, two years ahead of me in his studies, who was unsteady on his feet and spoke with great difficulty. This was Stephen Hawking. He had recently been diagnosed with a degenerative disease, and